Friday 3 May 2013

The Rico Designs Story


In my previous blog I mentioned that there will be a lot of new and exciting things happening to Rico Designs this year. With that being said I am excited to announce that I will be launching the new winter collection very shortly...so stay tuned for that.

I have been thinking a lot lately about who exactly I am as a label, what I represent and what I aim to achieve through my jewellery. With all these thoughts flying around in my head I have began to take some action and its beginning with new and fresh Rico Designs branding. This I will be displaying through a new look logo design. Keep your eyes peeled for that one; I can’t wait to see the end result. I’m also extremely excited about where I am going as a label and portraying exactly who I am and what I am about.

We have developed a new Designer Bio for Rico Designs which is really trying to portray who I am...Hope you like J

The Rico Story

Living on Sydney’s Northern Beaches, Rico Designs founder Richelle divides her time between her two passions - jewellery and surfing.

From as far back as she can remember she’s created her own unique style of adornments, delighting in the love people get from choosing and wearing her pieces. This, in turn, drives her creativity. Richelle founded Rico Designs in 2010 in response to countless requests from friends and strangers to share her talents.

Living just metres from the ocean, everything in the collection is shaped and influenced by her experiences on the beaches, in the waves and soaking up the sun. Much like the sea, her designs are always changing and evolving. Pieces are infused with memories of travels through Asia, Europe and South America. From statement pieces to everyday treasures, from colours to contours, it all starts with the sun, the sea and the outdoors.

Richelle loves to work with top quality, natural materials. Precious stones, premium quality leather, sterling silver, gemstones and wooden beads are carefully chosen and combined to complement each other. Much like your own unique life journey, everything in her collection has a backstory. Jewellery has the power to evoke memories of good times and places once travelled. Rico Designs captures those moments - reminding you of happy days and making you feel fantastic.

This unique collection of hand-made jewellery is fast becoming synonymous with boho-chic and a carefree beach lifestyle.

 

No comments:

Post a Comment